Peel back a layer or two, and the companies you likely love doing business with are run by good people (NOT just good managers).
Kindness is contagious, and that applies within organizational structures, too. In fact, when top management emphasizes it as a corporate value AND backs it up by actually treating its people the way they want them to treat the customer/client, then you have something real and sustainable.
The exact opposite is also very true. Here’s a GREAT example of a top leader leading (and emphasizing kindness and service) by example, the CEO of Wyndham.