The Most Effective Storylines for Marketing

Excellent advice. Read it. As relevant to media relations as investor relations. Make sure you have a good story to tell about your company, initiative, new partnership, etc. Use these seven themes as guidelines.

http://www.sbnonline.com/2012/10/how-you-spread-your-message-is-just-as-important-as-the-message-itself/?full=1

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