First rule in crisis management: Tell the truth. The truth will never be as damaging as the cover up. Today’s full-apology “I-take-full-responsibility” press conferences – regardless of party – are so well orchestrated, Vivaldi and Shakespeare would be jealous. Only problem is, their composers often miss the bigger point. Manipulation and spin are powerful and “effective,” when the facts support your intentions. Not otherwise.
January 10, 2014