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July 1, 2010

PR advice to Apple regarding the 4G class action lawsuit.

Apple / iPhone 4 has been hit with (the first of possibly many) class action lawsuit(s). NOTE TO APPLE: Step up, quickly address this issue  with substantive solutions (trade-in faulty 4G phones for new replacements as soon as they are available + $20 iTunes credit), and make it a positive story. Otherwise, you’re going to get nailed in the media AND really piss… off a lot of your loyal users.  What’s brand loyalty and equity worth, after all?

Here’s possibly the first story on the class action lawsuit: